New Mi6 Recruits Top Guns Or Top Geeks?}

Filed under: Marketing — @ 3:58 pm, July 3, 2017.

New MI6 recruits – Top Guns or Top Geeks?

by

Brendan Wilde

Military Intelligence, Section 6, or MI6 as it is more commonly known, has traditionally been cloaked in total secrecy but this important government agency, charged with gathering the UKs foreign intelligence, has recently started to lift some of its veils. Firstly, it now makes no secret of the location of its new head office in London on the south bank of the Thames at Vauxhall Cross. It has even allowed it to be bombed in the new James Bond film, Skyfall.

The latest move to raise its public persona is a recruitment advertising campaign using display ads in the Sunday Times. A century ago when Britain first established a formal secret service, suitable personnel were usually recruited on the basis of them being sound fellows mainly with a military or diplomatic background. With the advent of long distance wireless communications and coded signals, top mathematicians and other scientific boffins were secretly headhunted and invited to work for the service.

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With the advent of the Cold War after World War 2, films based on spy stories like John Le Carres Tinker, Tailor, Soldier Spy and Len Deightons Ipcress File instilled an impression that the secret services were largely based in spartan offices posing as legitimate commercial businesses and were inhabited by super-intelligent, slightly dysfunctional oddballs who resembled badly dressed international chess masters endeavouring to outwit their Russian counterparts.

Of course, anyone working for MI6 could never disclose the fact to anyone else and they certainly couldnt talk about their activities to unauthorised personnel. This still remains the case today.

What appears to be precipitating change is the digital revolution and the need for the service to harness the talents of the XBox generation who have grown up with social networking sites, global internet connections and interactive gaming. The upper echelons at MI6 seem to recognise that they are not necessarily going to find such people amongst the ranks of ex public schoolboys with first class degrees at Oxbridge. Nor are they likely to be experienced military officers like Commander James Bond.

It is clear that so much vital intelligence is now circulating in cyberspace and the security services need to be able to identify it and interpret it. What they are now effectively admitting is that anyone can help them regardless of race, background and academic achievement. Put bluntly, they are now on the lookout for top geeks and social media wizards. 007, eat your heart out!

Find out more information about recruitment advertising by visiting: http://www.360inspire.com/recruitment_advertising.htm

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New MI6 recruits – Top Guns or Top Geeks? }

Seo Software Cannot Do The Seo For You

Filed under: Marketing — @ 4:04 am, April 9, 2015.

By Chris Angus

A discussion of software that is used to enhance SEO and why software will not work if you do not have certain writing strategies in place before you deploy it on your website.

Buying article or blog generating software or programs that automatically generate pages and articles might make you feel more efficient but that does not mean you are doing well in terms of SEO. It doesn’t matter how slick and professional marketing software makes your site look. The only way you are going to generate profits is to learn how to use words that clearly communicate the benefits of your offer backed up with the facts about why they should buy from you and not anyone else.

No matter how much marketing software changes, the secrets of successful persuasive copywriting will always remain the same. Knowing how to write persuasively it is revealed that the most crucial and essential marketing tool you will ever have. Your motivation to write should be your faith in your own product.

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Part of good search engine optimization copy is convincing your customer to buy through the manipulation of their emotions – especially when it comes to raising enthusiasm for the product. If you can write effective ads and sales letters that motivate the emotions to buy then you will have learned how to master one of the oldest and most profitable secrets known to advertising.

Key things to keep in mind when writing natural SEO that will do better for your business then any software program is to remember to 1) write like people talk, 2) create intimacy and connection with a reader 3) keep your readers attention, 4) state the same offer in several different ways 5) back up your arguments with facts and research and 6) lay out your copy on your website so it is reader friendly.

Using well-written copy in conjunction with efficient software may very well be the best search engine optimization strategy that you can use to increase your web presence.

About the Author: Christopher Angus is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com

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