Corporate Wellness Programs Help Employees Stay Healthy

Filed under: Public Relations — @ 1:52 am, July 28, 2017.

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By Jackie Polete

The health of the employees forms a valuable asset to any company. Because the welfare of employees plays such an important role to a company, corporate organizations are focusing on creating healthy and satisfied individuals who will willfully contribute to the growth of the organization thereby bringing revenues and success to the company.

The result is the development of corporate wellness programs, which help in creating better solutions and options to maintain a healthy environment to work in and simultaneously focusing on the health of the employees. Initiated by insurance companies and non- profit organizations to address health problems in the corporate world, these wellness programs have managed to garner good results owing to participation from the employees and commitment from the companies. Wellness programs cover almost all aspects in an employee’s life- be it health issues, the environment in which one is working or spiritual awareness.

Wellness programs, although categorized, have the general aim of creating inspired people. Programs offered in these touch all the core topics and problems that are seen in companies. Take for example the case of undiagnosed health problems- people usually ignore regular health checkups. A health wellness program, which focuses solely on diagnosis and medical examinations, will help in finding undiagnosed conditions. This assists employees in taking precautionary steps to either prevent the health condition or help them maintain a cure. An insight to their health conditions will often help to motivate them to stay fit and go for better alternatives such as change in food choices and healthy eating, exercises, and being a part of a healthy lifestyle.

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Wellness programs, which have a focus on stress and time management issues, nonetheless bring out the best results for the employees and the organizations. Stress management features include healing techniques such as yoga and tai chi, which help employees in tapping their energy and relieving pain. This helps them to focus on the benefits of management and set legible goals. Another feature focuses on vacations and family time, which are nonetheless the best ways to relax and stay motivated.

Another important aspect of the programs help employees develop and maintain good relations with their counterparts. A sound working environment is the most important feature that may lead to poor performances. In such wellness programs, employees are made aware of the diversity in the workforce in the company and teaching them to cooperate and coordinate with them. Group activities render a fun environment in which the employees shed their inhibitions and take part equally developing strong relations with the rest of the members and garnering a mutual respect for them.

Corporate wellness programs are becoming a big hit among employees and organizations because of their visible, genuine results. Employees have been able to chart out health benefits that these wellness programs have been able to bring about along with the betterment in the work place. A healthy employee does not only mean a person with sound health but also a person that has balance in their life and maintains a healthy lifestyle with harmonious relationships.

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Analysing The Strength Of Your Brand

Filed under: Public Relations — @ 2:12 am, February 17, 2017.

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Submitted by: Luke Chaput

This article discusses measuring levels of awareness and gauging people’s perceptions of your brand.

How do you know you have a strong brand?

Sensitive staff and trustees who know who their key customer groups are and what they think will have a good sense of the strength of the brand. There are also more scientific ways of measuring brand strength.

Measuring awareness

An example of unprompted awareness is where a large number of people (around 1,000-2,000) are asked to name the charities they have heard of, without the interviewer providing any names or hints. This is usually done through a regular omnibus survey such as NOP. In such surveys the top scorers tend to be Cancer Research UK (scoring at the high end of 30-40 per cent) and Oxfam, NSPCC and RSPCA in the 20 30 per cent range.

Prompted awareness would involve the interviewee being asked whether they have heard of specific charities, for example, Have you heard of Oxfam . Scores over 90 per cent are usual here. In a sense the absolute scores are less important than the trends: is your charity going up or down over time? Less well known charities and local charities will only register on prompted awareness but the trends are still significant.

Measuring perceptions

Measuring prompted and unprompted awareness doesn t tell you what people think about your brand, so asking a smaller number of people (because of cost) how they regard you can be very valuable.

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A good way can be to give the interviewee a list of descriptors of the charity (tailored to your organisation and market) for them to agree or disagree with, for example:

modern/old fashioned

trustworthy/very trustworthy

helps partially hearing people or only deaf people.

In this way the charity can build up a picture of how it is regarded and its strengths and weaknesses as perceived by different customer groups, for example, beneficiaries, supporters, close stakeholders and regulators.

The research must be done by people independent of the charity and interviewees must be given genuine assurances that their views will remain confidential and unattributable.

Getting a picture of the charity s strengths and weaknesses through its customers eyes will give you an agenda for change. Once you have changed, the research will indicate to whom you need to tell what and provide the basis of planning how to communicate to people and which channels to use.

Introduction to charity logos

Logos matter: just look at the fuss created by the one for the 2012 Olympics. It seems neither money nor professional expertise can guarantee success. But what does success mean in this context, and where should smaller charities start?

What should a logo do?

James Gambrill, Director of Fundraising and Communications at Build Africa, comments: A good logo can establish trust and brand recognition. The Build Africa logo says what we do, and where we do it.

Mark Robertson, Director of Communications at Whizz-Kidz, adds that a logo should be distinctive enough to distinguish a charity from others working in the same field and, in addition, should communicate something meaningful about that charity s personality.

Whizz-Kidz recently underwent a brand refresh , and while the charity retained its logo (which had established equity), the colours were updated and the final ‘d’ and ‘z’ of the logo (which form a wheelchair shape) highlighted, to flag up the charity s beneficiaries. The logo, Mark says, also conveys a sense of playfulness, reflecting the charity s young service users.

What are the trends in logo design?

Simplicity is everything, says Richard Sunderland, Managing Director of brand agency Heavenly. This is especially true for corporates, who are favouring classic, simple fonts and styles. Blue – traditionally the colour of stability is also proving popular.

Trends among start-ups tend to be slightly less severe. Richard notes more use of handwriting or hand-crafted fonts, brighter colours and a little more personality”.

Besides simplicity, Richard points to the trend for incorporating URLs into logos (for instance This can be particularly useful for charities: Using a URL within the logo becomes important if it s a call to action.

How do logos work within the larger context of brand?

Separating a logo from the rest of the brand package can be difficult, and Richard Sunderland emphasises a holistic approach. Good brands, he says, can be identified even without the aid of their logo. If you cover up the UPS logo on a brown van, you know it s UPS. It s because they use a kit of parts . These include not just a logo, but a distinctive colour palette, font style, and related brand property ( visual devices associated with the brand ).

What is the value of a logo, and how much is it worth investing in design?

When it comes to logos, measuring return on investment can be tricky. However, Ben Matthews observes: investing in a good logo can pay dividends for years to come, as it becomes a calling card for your charity. Spending money on design shouldn t be a priority, though. It pays more to be known for the fantastic work that you do, rather than what your logo looks like.

Helen Sykes, Senior Events and Multimedia Executive at Action for Children, adds: A logo is only as good as the marketing and communications it s supporting it s no use spending funds on logo design and not being able to use it anywhere.

Engaging in a costly branding exercise is also not a prerequisite. Mark Robertson of Whizz-Kidz advises always talking to staff, beneficiaries and supporters to determine whether an exercise is really necessary. Ask your supporters what they think, seconds Ben Matthews. Some well-meaning but honest feedback could be just what your brand needs.

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